Blog
Plain, practical writing on local SEO, AI search and websites for medical and legal practices. What actually works, explained the way we would on a call.
Local SEOThe map pack is the three-listing box at the top of local search, and it takes most of the clicks. Here's what decides who lands in it, and the fixes that actually move a practice up.
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AI SearchMore patients and clients now ask an AI assistant who to trust before they open a single link. Here's how AI engines decide who to name, and how to become that name.
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