Be the Defense Lawyer Who Gets the Call Tonight
A defense client needs a lawyer tonight and calls the first firm that answers. I win your firm the search and the AI answer.
Get the Audit$750, credited to your first month. No lock-in contract.
Illustrative. The top three listings take most of the clicks on a local search, whatever the industry.
What your clients search
A defense client searches under pressure, often at night and often for someone else. The audit shows which of the three searches you are losing today.
Tonight, from a phone, for a specific charge
Won in the map pack and on the Business Profile, where the hours, the phone number and the first three reviews decide who gets the call. A profile that says closed at 9 p.m. loses the night.
The next morning, after the arrest
Won with a page per charge and per question that explains the process plainly and never promises a result, approved by your attorneys, and ending with a number that answers.
Asked of an engine because nobody else can be asked
Won by being one verifiable firm everywhere: attorney credentials, the charges you defend, availability, and reviews that talk about responsiveness rather than anyone's case.
Inside criminal defense lawyer marketing
The system is the one every page on this site describes. These four things change how it is built for a defense firm.
The client calls the first firm that answers. A 24-hour line on the profile, click-to-call at the top of every page, a site that loads in about a second on a phone, and hours on the Business Profile that match reality. Half of defense marketing is making the firm reachable at 2 a.m.
DUI, drug possession, assault, theft, domestic violence, weapons and federal charges are different searches with different fears. One criminal defense page cannot rank for any of them, and an AI engine cannot quote it for any of them either.
Most defense clients do not want their case on the internet, so the firm cannot rely on volume. The request flow asks for reviews about responsiveness, honesty and how the person was treated, and every reply protects the client by never confirming the charge or the outcome.
No promises of dismissal, no guaranteed outcomes, and any claim such as former prosecutor must be true and verifiable. My degrees are an LL.B and an LL.M in International Law, so I write to those rules. I am not a licensed US attorney and give no legal advice; your attorneys approve every word.
How you buy it
Start with the audit for your defense firm. Continue with the program if the audit earns it. Add review defense, ads or a new site only where they fit.
Where your firm stands in the map pack, in the AI engines and on reviews, against the three competitors who get named. A recorded walkthrough and a 90-day plan, in seven days. Credited in full against your first month.
7-day deliveryCredited to month oneRecorded walkthroughSee how it works 02The core programSEO, the Google Business Profile and AI search run as one program: a page per practice area, technical and schema work, citations, a compliant review flow, and a monthly report of calls, map rankings and your share of AI recommendations.
SEOBusiness ProfileAI searchMonthly reportSee how it works 03When reviews are the problemReviews that break Google's policy documented and escalated, extortion attacks reported through Google's own form, replies that never disclose a client matter, and a review-request system that keeps the real ones arriving.
Policy disputesExtortion reportsConfidential repliesSee how it worksMeet the founder
I’m Ashikur Rahman, founder of Proximity Ranker, in SEO since 2017, formerly Partner and SEO Manager at Doctor Rank, where I worked with the team on criminal defense firms among other legal clients. Defense is the practice where the Business Profile and the phone matter more than the website, because the client is choosing tonight. My degrees are in law, an LL.B and an LL.M in International Law.
I am not a licensed US attorney and I do not give legal advice. What I bring is the search side done by one person: the profile with real hours, the contact paths, the page per charge, the review flow built for privacy and the monthly check of what ChatGPT and Google AI say about your firm, with your attorneys approving every word before it publishes.
Book a call and you talk to me directly, not an account manager.
How it runs
The audit first, then the profile and the contact paths, then the pages, then the monthly check. You see the plan and the price before you commit to anything beyond the audit.
Map pack rankings for DUI and charge searches at the hours clients actually search, thirty to fifty client questions run through the AI engines, the Business Profile, every review and every contact path on the site. Seven days, credited to month one.
Categories, services, attorney profiles and real hours on the Business Profile, click-to-call and a 24-hour path on every page, call tracking that can be trusted, and a review-request flow built for clients who want privacy.
DUI, drug, assault, theft, domestic violence, weapons and federal pages written in plain language with the structure an AI engine can quote and the question pages that win the morning-after searches. Your attorneys approve every word.
Calls and consultations by source and by hour, map rankings for your money searches, and your share of AI recommendations across the same prompt set, in one plain report. You can leave any month.
Defense sits in the middle to upper range of what agencies quote law firms, $1,500 to $5,000 a month, with DUI searches in big metros at the upper end because the clicks are expensive. I do not quote off a shelf. The audit comes first, $750 for one office or $1,200 for several, credited to your first month, and the program is priced against what the audit finds.
That is mostly a profile and contact problem before it is a ranking problem. Hours on the Business Profile that say you answer, a 24-hour line, click-to-call at the top of every page and a site that loads fast on a phone come first. Then the map pack for DUI and charge searches, which is where the night calls come from.
DUI is one of the most expensive legal clicks, so broad paid search burns money fast. A tight campaign on the exact charge searches with every irrelevant term excluded and Local Services Ads where Google offers them, can cover the gap while the map pack builds. I run ads only for firms on the program, at a flat fee, so I have no reason to spend more of your money.
Ask at the right moment, ask about how they were treated rather than what happened, and make it clear they can review without naming the charge. Reply to every review without confirming anything about the case. A smaller number of specific, protected reviews outperforms a pile of one-line ratings, both with clients and with the engines.
Yes, and the single-office audit at $750 is built for exactly that. A solo lawyer with a tight profile, a page per charge and a phone that answers can hold a map spot against a much larger firm, because the client is choosing on availability and trust, not on headcount.
Other practice areas
The audit
Your map pack for DUI and charge searches, your Business Profile and hours, your reviews and what the AI engines say about your firm, checked against the three competitors who get named. Seven days, $750, credited to your first month.
Get the Audit$750, credited to your first month. No lock-in contract.
