These Terms and Conditions (“Terms”) govern your use of proximityranker.com (the “Site”), operated by Proximity Ranker (“Proximity Ranker”, “we”, “us” or “our”). By accessing or using the Site, you agree to these Terms. If you do not agree, please do not use the Site.
About the Site and our services
The Site provides information about our SEO, AI search optimization, Google Business Profile, reputation management, Google Ads and website design services for law firms. Any services we provide to a client are governed by a separate written agreement between us and that client. Nothing on the Site is an offer or a binding commitment to provide services.
We are not a law firm
Proximity Ranker is a marketing agency. It is not a law firm, and nobody at Proximity Ranker practices law in any country. Our founder holds law degrees (an LL.B and an LL.M in International Law), but we do not provide legal advice or legal services to anyone, and nothing on the Site or in our communications creates an attorney-client relationship. Articles about legal marketing that mention personal injury, immigration, family or criminal law are general information for law firm owners, not advice about any person’s case.
Content we prepare for clients
When we draft website copy, articles, ads or profiles for a client, the client reviews and approves that content before it is published and remains responsible for it, including its compliance with the professional conduct and attorney advertising rules that apply in the client’s jurisdictions. We write to avoid misleading claims and guarantees of outcome, but the final professional judgment belongs to the client’s attorneys.
Using the Site
You agree to use the Site lawfully and not to:
- Use the Site in any way that breaks the law or infringes the rights of others.
- Attempt to gain unauthorized access to the Site or its underlying systems.
- Interfere with the Site’s operation, or introduce malware, bots or spam, including through the contact form.
- Copy, scrape or reuse Site content except as allowed below.
Intellectual property
The Site and its content, including text, design, graphics, logos and the Proximity Ranker name, are owned by us or our licensors and are protected by intellectual property laws. You may view and share the content for your own reference, but you may not copy, reproduce, republish or use it commercially without our written permission.
Inquiries and the paid audit
Submitting the contact or audit form does not create a client relationship or any ongoing obligation on either side. The audit is a fixed-price service: $350 for one office or $550 for two, and free on the SEO plan. After you send the audit form we confirm the scope and send an invoice within one business day, the seven days start when the invoice is paid, and you receive the report as a PDF that is yours to keep whether or not we work together afterwards. If you buy the audit on its own and start the SEO plan within 30 days, the audit fee comes off your first month. Any ongoing work begins only when we both sign a separate written agreement.
Prices and payment
Every price is published on the pricing page and is in US dollars. The signed agreement for your firm sets the final terms, and where it differs from this summary, the agreement applies.
- The SEO plan is $799 a month, month to month, with no minimum term. You can stop at the end of any month. $799 is the founding rate for the first five firms and does not go up while you stay on the plan; firms that join after them pay $1,199 a month.
- Each month is paid up front: the first on the day we start, then at the start of every month after. We send an invoice and you pay by bank transfer.
- On the SEO plan, the audit, negative review removal and Google Ads management are included at no extra charge, and a new website is included when you commit to six months.
- Bought on its own, negative review removal is $199 for each review Google removes, and nothing for a review Google keeps. Whether a review comes down is Google’s decision, so no removal is promised.
- Google Ads management on its own is $499 a month. Your ad spend is not part of any fee: it is paid to Google from your own account, in your name.
Websites and who owns them
A website bought on its own costs $799 up to 10 pages, $1,599 up to 25, $2,599 up to 50 pages. Half is paid before work starts and the rest at launch, and we build it on your hosting, so the code is yours from day one.
A website taken free with the SEO plan comes with a commitment to six months of SEO. We build and host it on our account, connected to your domain, and after six months every file is yours to take to any developer or agency. If you leave before month six, you pay the price of the site that was built, and the SEO stops.
No guarantee of results
Information on the Site is provided for general purposes and is not professional, legal or financial advice. Search, ranking and marketing outcomes depend on many factors outside our control, including the actions of search engines, AI platforms and competitors. We do not promise any specific ranking, traffic, lead or revenue result, and any examples or figures shown are illustrative, not a guarantee of your results.
Partner and referral links
Some links on the Site are partner or referral links, such as our Hostinger partner link. If you buy through one, we may earn a commission at no extra cost to you. We only recommend services we would use on client work, and a partner link never changes the advice we give.
Third-party links and services
The Site may link to or rely on third-party websites and services. We do not control them and are not responsible for their content, availability or practices. Using a third-party service is subject to that provider’s own terms.
Disclaimer of warranties
The Site is provided on an “as is” and “as available” basis. To the fullest extent permitted by law, we disclaim all warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Site will be uninterrupted, error-free or secure.
Limitation of liability
To the fullest extent permitted by law, Proximity Ranker and the people who work with us will not be liable for any indirect, incidental, special, consequential or punitive damages, or any loss of profits, data, or goodwill, arising out of your use of, or inability to use, the Site. Where liability cannot be excluded, it is limited to the fullest extent the law allows.
Indemnification
You agree to indemnify and hold Proximity Ranker harmless from any claims, losses or expenses arising out of your misuse of the Site or your breach of these Terms.
Governing law
These Terms are governed by the laws of the United States, without regard to conflict-of-law rules. Any dispute relating to the Site or these Terms will be handled in the courts located in the jurisdiction where Proximity Ranker is established.
Changes to these Terms
We may update these Terms from time to time. When we do, we will change the “Last updated” date above. Continued use of the Site after an update means you accept the revised Terms.
Contact us
If you have any questions about these Terms, email us at contact@proximityranker.com.