Leading
I get immigration, personal injury, family and criminal defense firms found on Google, named by ChatGPT and chosen from a website built to book consultations.
Four numbers read off real law firm dashboards. Each one states its own period.
01How clients choose a lawyer
A client searches, reads the map and the AI answer, checks the reviews and opens your site in minutes. Each of those moments is one you can fix.
They search. A near-me search on a phone, usually a practice and a city. The words they type decide which firms Google can show.
Sources: Google Business Profile Help, local ranking, Google Search Central, AI features, BrightLocal, ChatGPT search sources
02Results
Screens from accounts I run, with client names withheld. Every figure is read off the dashboard itself and states its own period, so nothing here is a projection.
03Law firm SEO services
Six services, every one done by me, every price published. The $799 plan covers SEO, AI search and the Business Profile, and includes review removal, Google Ads management and a new website with six months.
04Practice areas
The system is the same. What changes is the search, the rules on what a page can say, and what the client needs to see before they trust you. Estate planning, employment and workers' compensation firms are welcome too.
An immigration client is often searching in a second language for a specific visa or relief, and choosing on reviews and proximity because the stakes are their family and their status. The work is a page per visa and relief type, a Business Profile in every language the firm serves, and reviews that say what the firm actually did.
See the immigration pageSearches I build pages and rankings for
05Who does your work
Legal search is a field where Google asks for the most trust. Here is who you would be trusting, with the record to check.
I’m Ashikur Rahman. I have been doing SEO since 2017, first as a freelancer for e-commerce and service businesses, then as SEO Manager at Doctor Rank, a medical and legal SEO agency, where I worked with the team on search, local and AI visibility for personal injury, criminal defense and immigration law firms. Proximity Ranker is my own agency, built for law firms.
My degrees are in law, an LL.B and an LL.M in International Law, which is why legal content, where the rules on what you can claim are strict, is where I am most at home. I work as an SEO and AI search specialist, not as your lawyer, so I give no legal advice and your lawyers approve every word. Hire Proximity Ranker and you work with me, not an account manager. The audit, the pages, the Business Profile, the review work and the AI search checks are mine, and I keep the client list short so none of it is done by a template.
06How I work
Legal marketing is held to stricter rules than most. These are the six I keep on every law firm account, and where each one comes from.
Google's own guide tells businesses to beware of any SEO that guarantees rankings. You get a plan, the work and the numbers every month, never a promise of first place.
Source: Google Search Central: Do you need an SEO?Lawyer advertising cannot be false or misleading, and a page that promises results can be. I write to that standard, and nothing goes live until your firm signs off.
Source: ABA Model Rule 7.1The ABA says a lawyer generally may not disclose client information to answer an online review. Every reply I draft says nothing about the client or the matter.
Source: ABA Formal Opinion 496Google says a site that breaks its spam policies can rank lower or drop out of results, and bought links are one of the named violations. Every link is earned and every review comes from a real client.
Source: Google spam policiesGoogle's rater guidelines call trust the most important part of E-E-A-T, and legal topics need the most of it. Your pages carry real names, credentials, reviews and dated facts.
Source: Google Search Quality Rater GuidelinesCalls, forms and map rankings in one monthly report, with your AI answers checked by hand. Month to month, so a firm stays because the numbers move.
How I report07Why us
I stay small on purpose, I have done SEO since 2017, with law firms at Doctor Rank and now here, and I own your rankings, your AI visibility and your reviews rather than spreading them across vendors who never speak.
08Pricing
Most agencies keep the number for the sales call. Mine is below: one monthly plan with four services included, each one also priced on its own.
SEO Plan Founding client rate, first 5 firms
$1,199$799/month
Map pack, rankings and AI answers, worked on by me every month. Month to month, and a founding firm keeps this price for as long as it stays.
Included at no extra cost
Bought on its own
09Questions
What partners and office managers ask before they book the audit. If yours is not here, ask it on the call.
Most agencies quote a law firm between $1,500 and $5,000 a month for SEO, and personal injury firms in big cities pay well above that. My prices are published: the SEO plan is $799 a month for the first five firms and $1,199 after that, for SEO, the Business Profile and AI search, with the audit, review removal and Google Ads management included, so I have no reason to spend more of your money. On its own the audit is $350. Month to month.
Because it is a week of real work, not a sales call with a PDF attached. I run thirty to fifty of your clients' actual questions through ChatGPT, Gemini, Perplexity and Google AI Mode, compare you with the three firms that get named, read every review, check the Business Profile and the website against the rules, and write every finding up with its fix in one PDF. You keep all of it whether or not we continue, and on the SEO plan it costs nothing.
A good one makes your firm the one Google shows when someone searches for what you do, then turns that visibility into consultations. In practice that means your Google Business Profile set up and run properly, a real page for every practice area and office, the technical health of your site fixed, reviews that keep arriving, and now the work that gets your firm named by ChatGPT and Google AI Overviews. Here that is one program, run by one person.
It is the work of getting your firm named and cited inside the answers that ChatGPT, Google AI Overviews, Perplexity and Copilot give when someone asks which lawyer to use. A large share of people now ask those engines for local recommendations, and the engines name only a few firms they can verify. I do not sell it as a separate retainer, because the identity work, the quotable pages and the reviews it depends on are the same work good SEO already does. It is built into the program and measured every month.
Only reviews that break Google's policy can come down: fake reviews, reviews from people who were never clients, competitors, opposing parties posting about a case, harassment, off-topic content and coordinated attacks, including review extortion, which Google now has a dedicated form for. I document each one against the specific rule and escalate it. A genuine client's honest bad review cannot be removed by anyone, and a company promising to remove any review is not telling the truth. For those, I write the reply that wins the next reader without confirming anything about the client, and build the flow of real reviews that outweighs it.
Business Profile and map pack improvements often move within the first month or two, and lower-competition practice areas and smaller cities respond early. Crowded searches in big metros, especially personal injury, usually take four to six months before the trend is clear. Anyone promising page one in thirty days is either targeting searches nobody types or planning to do something Google will punish.
Ads bring calls this week and stop the day you stop paying, and in legal they are among the most expensive clicks there are. SEO is slower and keeps working. For a firm that needs the phone to ring now, ads or Local Services Ads first to cover the gap while the SEO builds, then a smaller budget aimed at the searches organic cannot win. Ads management is free on the $799 SEO plan, so the two are planned together and never compete for the same budget.
Immigration, personal injury, family law and criminal defense, each with its own page on this site. Other consumer-facing practices such as estate planning, employment and workers' compensation are welcome; ask on the call and I will tell you plainly whether I am the right fit. I work with firms in the US, the UK, Canada, Australia and any other country.
I do. Not “I oversee it.” I run the audit, write the strategy, do the technical and on-page work, build the schema, set up and run the Business Profile, handle the review work, check the AI engines and write your monthly report. Tools do the slow mechanical parts, crawling every page and checking schema across hundreds of URLs, and that is a large part of why one person can cover this much.
No. My degrees are an LL.B and an LL.M in International Law, which is why I can read the rules your content is built on and write to your bar's or law society's advertising standards. My work is search, not legal practice, so nothing I write is legal advice. Your lawyers approve every page before it publishes.
10From the blog
What SEO should cost a law firm, how to get named by ChatGPT, how to answer a bad review. Written from the work, with sources, not from a template.
Web DesignWhy Is My Law Firm Website Not Getting Leads?Visitors arrive, but the phone stays quiet. The cause is usually on the page or right after it: the wrong visitors, a slow load on a phone, no clear way to call, a form that doesn't send, or a reply that comes too late. Here is how to find which one.October 26, 2026, 10 min readRead more
MarketingHow to Get More Criminal Defense ClientsCriminal defense clients search in a hurry, often late at night, often for a family member, and they call the first firm that picks up. Here is how they search, what they check, and what a defense firm needs online and on the phone to win that call.October 26, 2026, 10 min readRead more
MarketingHow Much Do Personal Injury Lawyers Spend on Advertising?The biggest injury firms spend hundreds of millions of dollars a year on TV. A small or mid-size firm needs a different number. Here is what the published figures say, who measures them, what a Google click costs, and how to set a budget from the cost of a signed case.October 26, 2026, 10 min readRead more11Get started
Tell me about your firm and what you want to grow. I reply within one business day to confirm the audit scope, or with an honest answer to your question.
