Be the Family Lawyer People Find When They Search Quietly
Divorce and custody clients search late at night, read every review and call once. I make your firm the one they feel safe calling.
Get the Audit$750, credited to your first month. No lock-in contract.
Illustrative. The top three listings take most of the clicks on a local search, whatever the industry.
What your clients search
A family law client researches longer and more privately than any other. The audit shows which of the three searches you are losing today.
A decision made, a phone, a quiet moment
Won in the map pack and on the Business Profile, where the photos, the hours and the reviews are read as a character reference before anyone calls.
Weeks of questions before the decision
Won with a page per matter that explains the process plainly and never promises an outcome, approved by your attorneys, and ending with one private way to reach you.
Asked of an engine because it feels private
Won by being one verifiable firm everywhere: attorney credentials, the matters you take, and reviews that talk about being listened to rather than about anyone's case.
Inside family law firm marketing
The system is the one every page on this site describes. These four things change how it is built for a family law firm.
The client is often searching from a shared phone or a work computer. The site needs a calm tone, real attorneys rather than stock photos of arguments, a consultation path that feels discreet, and review replies that never confirm who the reviewer is or what happened. That is what makes a firm feel safe to call.
Divorce, custody, support, modification, adoption and prenuptial agreements are long decisions with specific questions along the way. A page per matter that explains what happens next, in order, without promising a result, is what the researching client reads and what an AI engine quotes.
Photos of the actual attorneys and the actual office, accurate hours, the matters you take listed as services, and reviews that mention listening, honesty and responsiveness. Those are the words a family law client searches a profile for, and the words the engines pick up when they decide who to name.
No guarantees about custody or outcomes, no comparative claims about other lawyers, nothing that creates an unjustified expectation. My degrees are an LL.B and an LL.M in International Law, so I write to those rules. I am not a licensed US attorney and give no legal advice; your attorneys approve every word.
How you buy it
Start with the audit for your family law firm. Continue with the program if the audit earns it. Add review defense, ads or a new site only where they fit.
Where your firm stands in the map pack, in the AI engines and on reviews, against the three competitors who get named. A recorded walkthrough and a 90-day plan, in seven days. Credited in full against your first month.
7-day deliveryCredited to month oneRecorded walkthroughSee how it works 02The core programSEO, the Google Business Profile and AI search run as one program: a page per practice area, technical and schema work, citations, a compliant review flow, and a monthly report of calls, map rankings and your share of AI recommendations.
SEOBusiness ProfileAI searchMonthly reportSee how it works 03When reviews are the problemReviews that break Google's policy documented and escalated, extortion attacks reported through Google's own form, replies that never disclose a client matter, and a review-request system that keeps the real ones arriving.
Policy disputesExtortion reportsConfidential repliesSee how it worksMeet the founder
I’m Ashikur Rahman, founder of Proximity Ranker, in SEO since 2017, formerly Partner and SEO Manager at Doctor Rank, where I worked with the team on legal and medical practices whose content had to protect the people it was about. Family law is the practice where that matters most on the marketing side: every review reply, every page and every photo is read by someone deciding whether you can be trusted with something private. My degrees are in law, an LL.B and an LL.M in International Law.
I am not a licensed US attorney and I do not give legal advice. What I bring is the search side done by one person: the profile, the replies, the page per matter, the review flow and the monthly check of what ChatGPT and Google AI say about your firm, with your attorneys approving every word before it publishes.
Book a call and you talk to me directly, not an account manager.
How it runs
The audit first, then the profile and the review replies, then the pages, then the monthly check. You see the plan and the price before you commit to anything beyond the audit.
Map pack rankings for divorce and custody searches, thirty to fifty client questions run through the AI engines, the Business Profile and every review checked for both policy violations and confidentiality risks, and a page-by-page look at the site. Seven days, credited to month one.
Categories, services, attorney profiles and real photos on the Business Profile, a reply to every existing review that protects the client, and a request flow that asks at the right moment and complies with FTC rules.
Divorce, custody, support, modification, adoption and prenuptial pages written in plain language with the structure an AI engine can quote and the question pages that win the research searches. Your attorneys approve every word.
Consultations by source, map rankings for your money searches, and your share of AI recommendations across the same prompt set, in one plain report. You can leave any month.
Family law sits in the middle of what agencies quote law firms, $1,500 to $5,000 a month, with contested-divorce searches in big metros at the upper end. I do not quote off a shelf. The audit comes first, $750 for one office or $1,200 for several, credited to your first month, and the program is priced against what the audit finds.
A client can say whatever they like about their own case. The firm cannot. Your replies must never confirm the reviewer was a client or say anything about their matter, and the review-request flow should ask people to talk about how they were treated rather than what happened. I rewrite existing replies where they cross that line and build the flow so new ones do not.
Often, yes, because an opposing party posting about a case is a conflict of interest under Google's review policy, and harassment and off-topic content are violations too. I document the review against the specific rule and escalate it. A genuine former client's honest bad review cannot be removed by anyone, and for those I write the reply that reassures the next reader without disclosing anything.
Business Profile and map pack improvements often move within the first month or two. Divorce and custody searches in a big metro usually take four to six months before the trend is clear, because established firms have years of reviews and content. Anyone promising page one in thirty days is either targeting searches nobody types or planning something Google will punish.
I draft every page in plain language, written to bar advertising rules: no outcome guarantees, no comparative claims, nothing that creates an unjustified expectation. Your attorneys approve every word before it publishes. I am not a licensed US attorney and nothing I write is legal advice.
Other practice areas
The audit
Your map pack for divorce and custody searches, your Business Profile, your reviews and your replies, and what the AI engines say about your firm, checked against the three competitors who get named. Seven days, $750, credited to your first month.
Get the Audit$750, credited to your first month. No lock-in contract.
