Google Ads Management That Pays for Calls, Not Clicks
Most small-business ad accounts pay for junk clicks and count the wrong conversions. I fix both and make the calls traceable.
Get your free auditNo cost, no obligation, no lock-in contract.
Licensed and insured. Upfront pricing before any work starts. Call now and speak to a plumber, not a call center.
Illustrative. The ad is the easy part. Blocking the junk and tracking the real call is where the budget is saved.
What it is
Google Ads management is the ongoing work of running paid search campaigns so a business pays for the clicks that become customers and not the ones that never could. It covers the account and campaign structure, the keywords and the negative keywords that block junk searches, the ad copy and extensions, the landing pages the ads send people to, the conversion tracking that counts real calls and forms, and the weekly adjustments to bids and budget based on what actually converted.
When the tracking is honest, the account almost always gets smaller and better: fewer campaigns, tighter match types, a growing negative keyword list, and a budget concentrated where the calls came from. That is unglamorous work and it is where the return is. I set the tracking up first, because optimizing toward the wrong number is worse than not optimizing at all.
What we do
Meet the founder
I’m Ashikur Rahman, founder of Proximity Ranker. I have run Google Ads alongside SEO since 2017, and that pairing is the point: the search data from one side tells you which clicks are worth paying for on the other. The accounts I manage today are for service businesses where a lead is a phone call, so the campaigns are judged on calls, not clicks.
There is no media buyer in between. I build the campaigns, write the ads, keep the negative keyword lists current, set up the call and form tracking and read the search terms report myself. Management is a flat fee rather than a cut of your spend, so I have no reason to let your budget grow past what converts.
Book a call and you talk to me directly, not an account manager.
How it runs
No lock-in contract and no percentage of your spend, so I have no reason to spend more of your money than the calls justify.
Every campaign, keyword, setting and conversion action read. I show you which searches you paid for that could never have become customers, whether your conversions are being counted honestly, and what a rebuilt account would look like. Free, no obligation.
Call and form conversions set up properly first, so every decision after this is made on real numbers. Then the campaigns rebuilt around your services and area, the negative keyword list started, the defaults switched off and the landing pages fixed.
Weekly search term reviews feed the negative list. Budget moves toward the campaigns and keywords that produced calls. Local Services Ads set up where your industry qualifies. Ad variations tested on conversions.
By now the account is smaller and better. The report shows what you spent, how many calls and forms it produced and what each one cost, by campaign. From here it is a weekly routine, and the ad budget is planned alongside the SEO so the two stop competing.
There are two costs: the ad spend, which you pay to Google directly from your own account, and the management fee. Agencies charge the fee either as a percentage of your spend or as a flat monthly amount. I charge a flat fee, quoted after the free audit against the size and complexity of the account, because a percentage fee rewards the agency for spending more of your money. No lock-in.
Enough to get a meaningful number of clicks on the searches that convert, in your market, and not a dollar on anything else. That number is different for a personal injury firm in a big city and a plumber in a regional town, because the cost per click is different. The audit tells you what your searches actually cost and what a sensible starting budget looks like. Starting small with honest tracking and scaling what works beats starting big and guessing.
Yes, when the tracking is honest and the junk is blocked, and no when it is not. Most of the accounts I audit are losing money not because Google Ads does not work for that business, but because the account is paying for searches that could never convert and counting conversions that are not customers. Fixed, the same budget usually produces a visible cost per call that you can compare against what a customer is worth to you. That comparison is the whole answer.
Local Services Ads are the Google Screened or Google Guaranteed listings that appear above the regular ads for certain industries, including lawyers, dentists, and many home services. You pay per lead rather than per click, and you can dispute leads that were not real. Where your industry qualifies they are often the best-value part of the account, and I set them up alongside the Search campaigns.
Ads bring calls this week and stop the day you stop paying. SEO is slower and keeps working. For a business that needs the phone to ring now, ads first to cover the gap while the SEO builds, then a smaller ad budget aimed at the searches organic cannot win. For a business already ranking well, ads fill the specific gaps. I run both, so they are planned together and never compete for the same budget.
Usually one of four things. The conversions are not being tracked, so the account is optimizing for the wrong thing. Broad keywords are matching junk searches that eat the budget. The landing page does not put the phone number where a thumb can reach it. Or the ads are running when nobody can answer the phone. The audit shows which, and the first month fixes them in order.
Yes. The account is created under your business, with your billing, and I am added as a manager. You can see every change I make and every dollar spent. If you ever leave, you remove my access and keep the account, the history and the conversion data. An agency that keeps the account in its own name is keeping your data hostage.
Yes, and both have rules an ordinary ads manager may not know. Legal ads have bar advertising rules in many states. Healthcare ads have restrictions on what can be claimed and, for some services, on remarketing and personalization. Google also has its own policies for both. I have run and audited accounts in both industries and write the ads to those rules, with your attorney or clinician approving the copy.
Ads can show within a day of launch, which is the point of them. Honest results take a few weeks, because the first weeks are about collecting search term data, cutting the junk and letting Google's bidding learn from real conversions. Expect the account to get smaller and better over the first two months, and judge it on cost per call from month three.
No. Nothing is locked in and you can leave at any time. The account, the data and the history stay with you.
Every campaign, ad group, keyword, setting and conversion action in your account, read line by line. You get the searches you paid for that could never have become customers, whether your conversions are being counted honestly, the settings that are quietly costing money, and what a rebuilt account would look like. Returned inside 24 to 48 hours, at no cost and with no obligation.
Free audit
A line-by-line audit of your Google Ads account: the searches you paid for that could never have become customers, whether your conversions are counted honestly, and what a rebuilt account would look like. Back with you in 24 to 48 hours, at no cost.
Get your free auditNo cost, no obligation, no lock-in contract.
