Gastroenterology clinic
1.94M impressions and 10.9K clicks in 3 months, holding an average position of 8.5.
ProximityRanker
SEO for Gastroenterologists
Patients Choose a Gastroenterology Practice Before Any Referral Arrives
Most patients research a gastroenterologist long before any referral, and plenty never wait for one. We meet that search first.
Get your free auditNo cost, no obligation, no lock-in contract.
What it is
What is gastroenterology SEO?
Gastroenterology SEO is the work of making a GI practice findable when someone searches for digestive care, from colonoscopy near me to a symptom search like why does my stomach hurt after eating. It covers your Google Business Profile, a page for each procedure and condition you treat, every office location, and the structure that gets your practice named in ChatGPT and AI Overviews.
- Google Business Profile and the map pack
- Screening and procedure pages
- Digestive condition pages
- Locations and the endoscopy center
- Credibility and technical foundation
- AI answers before the referral, and reporting
Recent results
Real numbers from recent work
Real Search Console and Bing screenshots. Practice names stay private, the numbers are untouched.
Psychiatry practice
123K impressions and 550 clicks in 28 days, at an average position of 8.8.
Orthodontic practice
108K impressions and 807 clicks in 28 days, at an average position of 14.5.
Orthodontic practice
366 calls straight from the Business Profile in one month, up 13.3% year on year.
Gastroenterology clinic
175 calls straight from the Business Profile in one month, up 65.4% year on year.
Pain management clinic
48.4K impressions in 28 days at an average position of 10.9.
Gastroenterology clinic
196.8K AI citations across 123 pages, surfaced and cited by AI assistants.
Law firm, new build
A brand new website to 104K impressions in its first 3 months, and still climbing.
Gastroenterology clinic
1.94M impressions and 10.9K clicks in 3 months, holding an average position of 8.5.
Psychiatry practice
123K impressions and 550 clicks in 28 days, at an average position of 8.8.
Orthodontic practice
108K impressions and 807 clicks in 28 days, at an average position of 14.5.
Orthodontic practice
366 calls straight from the Business Profile in one month, up 13.3% year on year.
Gastroenterology clinic
175 calls straight from the Business Profile in one month, up 65.4% year on year.
Pain management clinic
48.4K impressions in 28 days at an average position of 10.9.
Gastroenterology clinic
196.8K AI citations across 123 pages, surfaced and cited by AI assistants.
Law firm, new build
A brand new website to 104K impressions in its first 3 months, and still climbing.
Screening and procedures
High volume, decision already made- The search is colonoscopy near me, and Google answers it with the map pack
- Screening age dropped to 45, so the eligible population grew and never shrank back
- They are choosing where, not whether, so prep, cost and scheduling decide it
- Wins on the profile, a page per location and endoscopy centre, and scheduling that does not need a call
Complex GI care
Long research, condition led- The search is a symptom, not a specialty, and it starts weeks before any booking
- No map pack to win on most of these, so organic condition pages carry the market
- You compete with WebMD and Healthline, which cannot examine anyone
- Wins on a real page per condition, written for someone who is worried and reading
Most GI practices publish one Services page that lists every procedure in a row and nothing else. That page cannot rank for a symptom search, so the entire research half of the market goes to a content site that will never treat a patient. Picking that up is usually the fastest unclaimed growth in a gastroenterology practice.
What we do
What the gastroenterology work actually covers
Google Business Profile and the map pack
- Primary category set to Gastroenterologist, with secondary categories matching what you actually do
- A profile per physician where the practice structure supports it, not just one for the practice
- NAP consistency fixed across health directories, insurance listings and aggregators
- Review strategy built around the moment a procedure goes well, which is when patients will say so
Screening and procedure pages
- A page per procedure: colonoscopy, upper endoscopy, capsule endoscopy, hemorrhoid banding
- Prep instructions written to be found, because prep questions are searched more than the procedure
- Screening age, insurance coverage and out-of-pocket cost answered plainly on the page
- Scheduling built so a screening can be booked without a referral call first
Digestive condition pages
- One page per condition you treat: IBS, IBD, Crohn's, ulcerative colitis, GERD, celiac disease
- Liver and pancreatic pages, including fatty liver, which almost nobody in the niche covers well
- Written for someone describing a symptom, not for someone who already knows the diagnosis
- Structured so a condition page and a procedure page never compete for the same search
Locations and the endoscopy center
- A real page per office, written for that town rather than duplicated with the name swapped
- Your ambulatory surgery center treated as its own entity, with its own profile and schema
- Physician coverage made clear where different doctors sit at different offices on different days
- Internal linking that sends each location's patients to the right booking path
Credibility and technical foundation
- Board certification and fellowship surfaced on the page, not buried in a bio
- Physician and MedicalClinic schema, with each gastroenterologist as its own entity
- Author and medical reviewer attribution on every clinical page
- Core Web Vitals, mobile rendering, crawlability and forms that do not leak patient data
AI answers before the referral, and reporting
- Your screening and condition pages structured so ChatGPT and AI Overviews can name your practice when someone asks who to see
- One consistent practice identity across the web, so AI engines know exactly which gastroenterology practice you are
- Calls, forms and booked procedures traced back to the exact search that produced them
- A monthly call where you see what moved, what is next, and can ask why
Meet the founder
SEO and AI search, led by the founder himself
I’m Ashikur Rahman. I’ve spent the better part of a decade in SEO, most recently as Partner and SEO Manager at Doctor Rank, a medical and legal SEO agency I helped found. Every plan, every strategy and every client win there ran through me and my team. Proximity Ranker is the next step, my own agency, built the way I’ve always believed this work should be done.
I keep it small on purpose. We stay selective about who we sign and cap how many clients we take on, so nobody ends up with a template pulled from a drawer. We build your strategy around your specialty, your city and your goals. My own background is in law, an LL.B and an LL.M, and that turns out to be a real edge in YMYL niches like medicine and law, where Google and AI reward genuine expertise and trust.
Hire Proximity Ranker and you work with me, not an account manager. I look over every strategy, every author block and every AI search recommendation before it ships. Search has moved past ten blue links. Your next clients are already asking Google AI Overviews, ChatGPT and Perplexity who to trust, and earning a place inside those answers is the work I care about most.
Book a call and you talk to me directly, not an account manager.
How it runs
The first 90 days, from audit to booked procedures
No lock-in contract. If it is not producing procedures you can walk, which is the only honest thing anyone can say about results before seeing your site.
- Day 0
See why the hospital system outranks you
Where you rank now, what traffic you are getting, which technical issues are holding the site back, and how you compare against the hospital system and the directories taking your screening volume. It comes back as a prioritised list, worst problems first. No charge and no obligation.
RankingsTrafficSite issuesSEO auditCompetitor gap - Month 1
Every screening and condition gets a page
The heavy month. Design work where the site needs it, a page written for every procedure and condition you treat that does not have one yet, schema for the practice and each physician, and your Google Business Profile rebuilt from the categories up.
Website designNew pagesSchemaGoogle Business Profile - Month 2
Get named when AI answers your patients
The foundation is built, so now we make the site quotable. We structure your answers so ChatGPT, AI Overviews and Perplexity can lift them cleanly, and we get your practice named the same way everywhere an engine might look.
AI searchStructured answersEntity consistencyCitations - Month 3
See which searches booked procedures
This is usually when the earlier months turn into numbers you can see: map pack positions, calls and direction requests on each profile, impressions on the site, and your name appearing inside AI answers. We report on all four.
Map packCalls trackedAI citationsReporting
How do we outrank the hospital system?
Rarely on the broadest terms, and you should not spend your budget trying. A hospital domain carries authority you cannot buy. What it cannot do is publish a page written for one condition in one town and keep it current, because that content has to clear a committee. A page on fatty liver treatment in your city can outrank all of them for that search, and enough of those pages will out-earn one fight you were never going to win.
Most of our patients come from referrals. Does SEO actually matter?
It matters more than it used to, because the referral is a name and the patient still searches it. What they find decides whether they call you or ask for someone else. Practices with weak profiles quietly lose referred patients at that step and never learn why, since the referral was made and the appointment simply never happened.
Which is worth more, screening pages or condition pages?
Screening pages pay faster and condition pages pay longer. Colonoscopy searches convert quickly because the decision is already made, so that is where we start. Condition pages take four to six months to mature, then keep bringing in the complex cases that make a schedule worth having. Doing only the first is the mistake almost everyone makes.
We have several offices and an endoscopy center. How does that work?
Each one gets its own page and its own Google Business Profile, including the surgery center, which is a separate entity as far as Google is concerned. The common failure here is a Locations page with an address list on it, which ranks in none of those towns. Each office needs a page written for its own area, with the doctors who actually work there.
Is it risky to publish content about symptoms and conditions?
It is content Google holds to its strictest standard, which makes it an advantage rather than a risk if you handle it properly. That means a named physician as author, a clear review date, no diagnosis offered on the page, and no claim you would not make in a first appointment. Done that way it is some of the highest-trust content on your site.
How long does gastroenterology SEO take to work?
Local and Google Business Profile improvements often move within the first month or two, and screening searches respond early because intent is high. Competitive condition terms take longer, usually four to six months before the trend is clear. Any agency promising page one in thirty days is either targeting terms nobody searches or is not being straight with you.
Why is our practice not showing up in the Google map pack?
It is seldom about effort. Most practices fill in every field, collect reviews and still stay outside the top three, because the map pack runs on signals owners rarely manage: the right primary category, a profile that matches the site, one consistent name and address across the health directories, and steady review activity. We find which of those is holding you back and fix them in order, since the top three take about three quarters of local clicks.
How do you get our practice named by ChatGPT and AI Overviews?
By making your practice the easiest one to cite. One clear identity repeated everywhere, a real page for each screening and condition with the city in the heading, named physicians with credentials, and answers structured so a model can quote them directly. ChatGPT uses only a few sources per answer and leans on clear, credentialed pages, and cited practices earn far more clicks than the rest. We build for that and check your key patient questions in the engines every month.
Do you lock us into a long contract?
No. There is no lock-in, and leaving is easy if you ever want to. We would rather earn the next month than bind you to a year, and a practice that stays because procedures are booking is worth more than one kept by paperwork.
Do you write the clinical content yourselves?
We draft it and you review it. Nothing clinical goes live on a GI practice's site without a physician signing off. It is your license and your patients, so the final read is always yours.
What does the free audit include?
Your rankings as they stand, the traffic reaching the site, the technical issues holding it down, and a full SEO audit ordered by what pays back first. Back inside 24 to 48 hours with nothing owed.
Free audit
See where your gastroenterology practice stands
Rankings, traffic, the technical issues on your site and a full SEO audit. Back with you in 24 to 48 hours, at no cost.
Get your free auditNo cost, no obligation, no lock-in contract.