Orthodontic practice
108K impressions and 807 clicks in 28 days, at an average position of 14.5.
ProximityRanker
SEO for Orthodontists
Win the Orthodontic Starts the Mail-Order Aligners Are Bidding On
Parents and adults start these searches online, and the aligner brands bid on every one. We send those starts to your chairs.
Get your free auditNo cost, no obligation, no lock-in contract.
What it is
What is orthodontics SEO?
Orthodontics SEO is the work of making an orthodontic practice findable when someone searches for straighter teeth, from orthodontist near me to a specific search like Invisalign near me or braces for kids. It covers your Google Business Profile, a page for each treatment and age group you serve, your clear-aligner and adult options, and the structure that gets your practice named when someone asks an AI about braces or aligners.
- Google Business Profile and the map pack
- Children and teen orthodontics
- Adult orthodontics and clear aligners
- Treatments and technology
- Credibility and technical foundation
- AI answers about braces and aligners, and reporting
Recent results
Real numbers from recent work
Real Search Console and Bing screenshots. Practice names stay private, the numbers are untouched.
Psychiatry practice
123K impressions and 550 clicks in 28 days, at an average position of 8.8.
Gastroenterology clinic
1.94M impressions and 10.9K clicks in 3 months, holding an average position of 8.5.
Orthodontic practice
366 calls straight from the Business Profile in one month, up 13.3% year on year.
Gastroenterology clinic
175 calls straight from the Business Profile in one month, up 65.4% year on year.
Pain management clinic
48.4K impressions in 28 days at an average position of 10.9.
Gastroenterology clinic
196.8K AI citations across 123 pages, surfaced and cited by AI assistants.
Law firm, new build
A brand new website to 104K impressions in its first 3 months, and still climbing.
Orthodontic practice
108K impressions and 807 clicks in 28 days, at an average position of 14.5.
Psychiatry practice
123K impressions and 550 clicks in 28 days, at an average position of 8.8.
Gastroenterology clinic
1.94M impressions and 10.9K clicks in 3 months, holding an average position of 8.5.
Orthodontic practice
366 calls straight from the Business Profile in one month, up 13.3% year on year.
Gastroenterology clinic
175 calls straight from the Business Profile in one month, up 65.4% year on year.
Pain management clinic
48.4K impressions in 28 days at an average position of 10.9.
Gastroenterology clinic
196.8K AI citations across 123 pages, surfaced and cited by AI assistants.
Law firm, new build
A brand new website to 104K impressions in its first 3 months, and still climbing.
Children and teen orthodontics
Parent searched, referral driven- The parent is searching, usually after a family dentist flagged it, and they are choosing on trust
- Braces, early treatment, expanders and teen Invisalign all arrive through this door
- Convenience, reviews and which orthodontist the dentist named decide it, not a long comparison
- Wins on Google Business Profile, per-location pages and a referral relationship visible online
Adult orthodontics
Self searched, cash-pay, decision led- The adult is searching for themselves, often after years of putting it off, and paying out of pocket
- Invisalign, clear and lingual braces, and the discreet options adults actually want
- You compete with mail-order aligner brands, beatable on the one thing they lack, a real orthodontist
- Wins on a real page per option, written for someone who has been comparing for a month
Most orthodontic sites are built for the parent and treat adults as an afterthought, one thin Invisalign page and a stock photo. That adult half is the fastest-growing, highest-margin part of the specialty, and it is being handed to mail-order brands that straighten teeth with no orthodontist in the room. A page that honestly explains when a kit is fine and when it is a mistake wins the exact patient those brands are taking. Picking that up is usually the fastest unclaimed growth in a practice.
What we do
What we build to win you orthodontic starts
Google Business Profile and the map pack
- Primary category set to Orthodontist, kept distinct from Dentist so you show for the specialty searches
- A profile per orthodontist and per location where the practice structure supports it
- NAP consistency fixed across health directories, insurance listings and aggregators
- Review strategy timed to debond day, when a patient seeing their finished smile is happy to write it
Children and teen orthodontics
- A page per treatment: traditional braces, early (Phase 1) treatment, expanders, retainers, teen Invisalign
- Written for the parent searching, not the child, because the parent chooses and pays
- The dentist-referral relationship supported online, since that is where most young patients still come from
- Content on timing and the right first-visit age, the questions every parent searches before booking
Adult orthodontics and clear aligners
- A real page per option: Invisalign, clear aligners, lingual braces, accelerated treatment
- Written for a self-conscious adult who has been researching alone for weeks
- An honest take on mail-order kits, since that comparison is happening whether you address it or not
- Financing and cash-pay paths made clear, because this is where most adult enquiries stall
Treatments and technology
- Pages for the technology patients search by name: iTero scanning, 3D imaging, in-house aligners
- Complex-case pages, surgical orthodontics, severe crowding and jaw alignment, for the referred patient
- Retention and post-treatment pages, which is where lifetime patient value is kept or lost
- Written so a patient who has read three other versions can tell yours is the real one
Credibility and technical foundation
- Specialty training and board status surfaced on the page, since an orthodontist is not a general dentist and patients look
- Orthodontist and MedicalClinic schema, with each orthodontist and location as its own entity
- Author and reviewer attribution on the treatment pages
- Core Web Vitals, mobile rendering, crawlability and forms that do not leak patient data
AI answers about braces and aligners, and reporting
- Your treatment pages structured so ChatGPT and AI Overviews name your practice when someone compares braces to aligners
- One consistent practice identity across the web, so AI engines know exactly which orthodontic practice you are
- Calls, forms and new starts traced back to the exact search that produced them
- A monthly call where you see what moved, what is next, and can ask why
Meet the founder
SEO and AI search, led by the founder himself
I’m Ashikur Rahman. I’ve spent the better part of a decade in SEO, most recently as Partner and SEO Manager at Doctor Rank, a medical and legal SEO agency I helped found. Every plan, every strategy and every client win there ran through me and my team. Proximity Ranker is the next step, my own agency, built the way I’ve always believed this work should be done.
I keep it small on purpose. We stay selective about who we sign and cap how many clients we take on, so nobody ends up with a template pulled from a drawer. We build your strategy around your specialty, your city and your goals. My own background is in law, an LL.B and an LL.M, and that turns out to be a real edge in YMYL niches like medicine and law, where Google and AI reward genuine expertise and trust.
Hire Proximity Ranker and you work with me, not an account manager. I look over every strategy, every author block and every AI search recommendation before it ships. Search has moved past ten blue links. Your next clients are already asking Google AI Overviews, ChatGPT and Perplexity who to trust, and earning a place inside those answers is the work I care about most.
Book a call and you talk to me directly, not an account manager.
How it runs
The first 90 days, from audit to new starts
No lock-in contract. If it is not producing new starts you can walk away, which is the only honest promise about results anyone can make before seeing your site.
- Day 0
See why the ortho chains outrank you
Where you rank now, what traffic you are getting, which technical issues are holding the site back, and how you compare against the big ortho chain and the aligner brands taking your patients. It comes back as a prioritised list, worst problems first. No charge and no obligation.
RankingsTrafficSite issuesSEO auditCompetitor gap - Month 1
Every treatment and age group gets a page
The heavy month. Design work where the site needs it, a page written for every treatment and age group you serve that does not have one yet, schema for the practice and each orthodontist, and your Google Business Profile rebuilt from the categories up.
Website designNew pagesSchemaGoogle Business Profile - Month 2
Be the practice AI names for aligners
The foundation is built, so now we make the site quotable. We structure your answers so ChatGPT, AI Overviews and Perplexity can lift them cleanly, and we get your practice named the same way everywhere an engine might look.
AI searchStructured answersEntity consistencyCitations - Month 3
See which searches became new consults
This is usually when the earlier months turn into numbers you can see: map pack positions, calls and direction requests on each profile, impressions on the site, and your name appearing inside AI answers. We report on all four.
Map packCalls trackedAI citationsReporting
How do we outrank the big orthodontic chains?
Usually not on ad spend, which is a fight the chains will always win. What they cannot do is be the local orthodontist a family actually trusts, with real reviews, a named doctor and pages written by the person doing the treatment rather than a marketing team. A genuinely good page on one treatment in your city can outrank all of them for that search, and enough of those pages will out-earn a bidding war you were never going to win.
Are the adult and Invisalign pages actually worth building?
It is usually the largest unclaimed opportunity on the whole site. Adult orthodontics is the fastest-growing part of the specialty and the highest margin, and most practices give it one thin page. Those patients research alone for weeks and book with whoever answered their questions. Right now that is a mail-order aligner brand, and it does not have to be.
How do we compete with mail-order aligner brands?
You beat them on the one thing they cannot offer, an orthodontist who actually examines the patient and stands behind the result. The winning move is not to ignore them, it is to address the comparison head on, a page that explains plainly when a mail-order kit is fine and when it risks real harm. Written by the doctor who would treat the case, it converts the exact researcher those brands are spending millions to reach.
Most of our young patients come from dentist referrals. Does SEO change anything?
It matters more than it used to, because the referral is a name and the parent still searches it. What they find decides whether they book with you or ask the dentist for another option. Practices with weak profiles quietly lose referred families at that step and never learn why, since the referral was made and the consult simply never happened.
Should we separate kids' and adult orthodontics on the site?
Yes, because they are two different readers making two different decisions. A parent choosing braces for a ten-year-old and an adult weighing Invisalign against a mail-order kit want different answers, and a single page that tries to serve both serves neither. Separate, well-built sections let each patient find the page written for them, and they rank for far more of the searches that matter.
How long does orthodontics SEO take to work?
Local and Google Business Profile improvements often move within the first month or two, and high-intent searches like braces for kids respond early. Competitive adult and Invisalign terms take longer, usually four to six months before the trend is clear. Any agency promising page one in thirty days is either targeting terms nobody searches or is not being straight with you.
Why is our practice not showing up in the Google map pack?
It is rarely for want of trying. Most practices complete the profile, collect reviews and still miss the top three, because the map pack runs on signals owners seldom touch: the right primary category, a profile that matches the site, one consistent name and address across the health directories, and reviews that keep arriving. We establish which of those is holding you back and fix them in order, since the top three take roughly three in four local clicks.
How do you get our practice named by ChatGPT and AI Overviews?
By making your practice the easiest one for an engine to cite. One unambiguous identity repeated everywhere, a real page for every treatment from early braces to adult aligners with the city in the heading, named orthodontists with credentials, and answers structured so a model can lift them. ChatGPT pulls only a few sources per answer and favours clear, credentialed pages, and cited practices earn far more clicks than those left out. We build for that and check your top patient questions monthly.
Do you lock us into a long contract?
No. There is no lock-in and you may leave whenever you wish. We would rather earn the next month than tie you to a year of it, and a practice that stays because new starts are arriving is worth more than one held by paperwork.
Do you write the clinical content yourselves?
We draft it and you review it. Nothing clinical goes live on an orthodontic practice's site without an orthodontist signing off. It is your license and your patients, so the final read is always yours.
What does the free audit include?
Your current rankings, the traffic arriving today, the technical problems getting in the way, and a full SEO audit with fixes ordered by what produces starts fastest. With you in 24 to 48 hours, free.
Free audit
See who owns the orthodontic searches
Rankings, traffic, the technical issues on your site and a full SEO audit. Back with you in 24 to 48 hours, at no cost.
Get your free auditNo cost, no obligation, no lock-in contract.