Law firm, new build
A brand new website to 104K impressions in its first 3 months, and still climbing.
ProximityRanker
SEO for Car Accident Lawyers
When Someone Searches Car Accident Lawyer, Be the First Name They Find
That search runs thousands of times a month, and the top three firms take almost every call. We put yours there.
Get your free auditNo cost, no obligation, no lock-in contract.
What it is
What is car accident SEO?
Car accident SEO is the work of making a law firm findable the moment someone searches after a crash, from car accident lawyer near me to a specific search like rear-end collision claim or uninsured motorist attorney. It covers your Google Business Profile, a page for every crash and coverage type you handle, the legal directories that rank, and the structure that gets your firm named when someone asks an AI who to call after a crash.
- Google Business Profile and the map pack
- Clear-fault crash claims
- Disputed, denied and uninsured claims
- Vehicle and case types
- Credibility and technical foundation
- AI answers after a crash, and reporting
Recent results
Real numbers from recent work
Real Search Console and Bing screenshots. Practice names stay private, the numbers are untouched.
Psychiatry practice
123K impressions and 550 clicks in 28 days, at an average position of 8.8.
Gastroenterology clinic
1.94M impressions and 10.9K clicks in 3 months, holding an average position of 8.5.
Orthodontic practice
108K impressions and 807 clicks in 28 days, at an average position of 14.5.
Orthodontic practice
366 calls straight from the Business Profile in one month, up 13.3% year on year.
Gastroenterology clinic
175 calls straight from the Business Profile in one month, up 65.4% year on year.
Pain management clinic
48.4K impressions in 28 days at an average position of 10.9.
Gastroenterology clinic
196.8K AI citations across 123 pages, surfaced and cited by AI assistants.
Law firm, new build
A brand new website to 104K impressions in its first 3 months, and still climbing.
Psychiatry practice
123K impressions and 550 clicks in 28 days, at an average position of 8.8.
Gastroenterology clinic
1.94M impressions and 10.9K clicks in 3 months, holding an average position of 8.5.
Orthodontic practice
108K impressions and 807 clicks in 28 days, at an average position of 14.5.
Orthodontic practice
366 calls straight from the Business Profile in one month, up 13.3% year on year.
Gastroenterology clinic
175 calls straight from the Business Profile in one month, up 65.4% year on year.
Pain management clinic
48.4K impressions in 28 days at an average position of 10.9.
Gastroenterology clinic
196.8K AI citations across 123 pages, surfaced and cited by AI assistants.
Clear fault, and a fast first offer
Value, self searched, decided in days- The client is searching within days of a rear-end, red-light or drunk-driver crash, adjuster already calling
- Fault is not really in question, so the whole fight is the value of the claim, not who caused it
- The insurer's move is a quick lowball offer, made before the client hires anyone or reads the medical bills
- Wins on Google Business Profile, per-city car accident pages and a phone answered before they sign
Disputed, denied and uninsured claims
Coverage, litigated, decided slowly- The client is searching after a denial, a shared-fault argument, a hit-and-run or an uninsured driver
- The fight is who is at fault and where the coverage is, not simply how much the claim is worth
- Uninsured and underinsured motorist coverage, commercial and rideshare policies, stacked limits
- Wins on a real page per coverage problem, written for someone the insurance company already told no
Most car accident sites are built only for the easy half, one giant car accident lawyer page chasing the term every firm in town is bidding on, where you outspend no one. The disputed and uninsured cases, the ones the insurance company is counting on people to give up on, sit under a single thin page or none at all. Those searches are fewer and far less contested, and the uninsured-motorist question alone is where a large share of real recoverable money quietly goes unclaimed. Building that side is usually the fastest unclaimed growth in a car accident practice.
What we do
Everything we build for your car accident practice
Google Business Profile and the map pack
- Primary category set to Personal Injury Attorney with car accidents surfaced in services, so you show for the crash searches
- A profile per attorney and per office where the firm structure supports it
- NAP consistency fixed across legal directories, bar listings and aggregators
- Review strategy timed to settlement day, when a client who just got paid is glad to write it
Clear-fault crash claims
- A page per crash type: rear-end, intersection, head-on, drunk driver, distracted driver, parking lot
- Per-city car accident pages for the intersections and highways where your clients actually crash
- Written for someone days after a wreck, hurting and already getting adjuster calls
- Speed to lead built in: click to call, short forms and a site that works one-handed from a hospital bed
Disputed, denied and uninsured claims
- A real page per coverage problem: uninsured motorist, underinsured motorist, hit-and-run, denied claim
- Shared-fault and comparative-negligence pages, since that is the insurer's favourite reason to pay less
- Commercial, rideshare and delivery-driver crash pages, where the policies and the money are bigger
- Written for a client the insurance company has already told no, who assumes the case is over
Vehicle and case types
- Pages for the crashes clients search by name: truck, motorcycle, pedestrian, bicycle, rideshare
- Insurance-claim and total-loss content, the questions every driver searches before they call a lawyer
- Language and community pages where a large share of your injured drivers search in another language
- Written so someone who has opened five firm sites can tell yours actually handles crashes like theirs
Credibility and technical foundation
- Bar admission, trial experience and past results surfaced on the page, since crash clients look for proof
- Attorney and LegalService schema, with each attorney and office as its own entity
- Author and reviewer attribution on the practice-area pages
- Core Web Vitals, mobile rendering, crawlability and forms that do not leak a potential client's details
AI answers after a crash, and reporting
- Your crash-type pages structured so ChatGPT and AI Overviews can name your firm when someone asks who to call
- One consistent firm identity across the web, so AI engines know exactly which car accident firm you are
- Calls, forms and signed cases traced back to the crash type that produced them
- A monthly call covering what moved, what is queued next, and why
Meet the founder
SEO and AI search, led by the founder himself
I’m Ashikur Rahman. I’ve spent the better part of a decade in SEO, most recently as Partner and SEO Manager at Doctor Rank, a medical and legal SEO agency I helped found. Every plan, every strategy and every client win there ran through me and my team. Proximity Ranker is the next step, my own agency, built the way I’ve always believed this work should be done.
I keep it small on purpose. We stay selective about who we sign and cap how many clients we take on, so nobody ends up with a template pulled from a drawer. We build your strategy around your specialty, your city and your goals. My own background is in law, an LL.B and an LL.M, and that turns out to be a real edge in YMYL niches like medicine and law, where Google and AI reward genuine expertise and trust.
Hire Proximity Ranker and you work with me, not an account manager. I look over every strategy, every author block and every AI search recommendation before it ships. Search has moved past ten blue links. Your next clients are already asking Google AI Overviews, ChatGPT and Perplexity who to trust, and earning a place inside those answers is the work I care about most.
Book a call and you talk to me directly, not an account manager.
How it runs
The first 90 days, from audit to steady calls
No lock-in contract. If the work is not bringing in cases you can walk away, which is the only honest promise anyone can make about results before they have seen your site.
- Day 0
See who outranks you for accident searches
Where you rank now, what traffic you are getting, which technical issues are holding the site back, and how you compare against the firms bidding on every car accident search in your city. It comes back as a prioritised list, worst problems first. No charge and no obligation.
RankingsTrafficSite issuesSEO auditCompetitor gap - Month 1
Every crash and injury type gets a page
The heavy month. Design work where the site needs it, a page written for every crash and coverage type you handle that does not have one yet, schema for the firm and each attorney, and your Google Business Profile rebuilt from the categories up.
Website designNew pagesSchemaGoogle Business Profile - Month 2
Be the name AI gives after a car crash
The foundation is built, so now we make the site quotable. We structure your answers so ChatGPT, AI Overviews and Perplexity can lift them cleanly, and we get your firm named the same way everywhere an engine might look.
AI searchStructured answersEntity consistencyCitations - Month 3
See which searches became crash cases
This is usually when the earlier months turn into numbers you can see: map pack positions, calls and direction requests on each profile, impressions on the site, and your name appearing inside AI answers. We report on all four.
Map packCalls trackedAI citationsReporting
How do we outrank the big car accident firms?
Usually not on ad spend, which is a fight the billboard firms will always win. What they cannot do is be the local attorney who actually tries crash cases, with real reviews, named lawyers and pages written by the person who would handle the case rather than a marketing agency. A genuinely good page on one crash type in your city can outrank all of them for that search, and enough of those pages will out-earn a bidding war you were never going to win.
Is it worth building pages for uninsured and denied claims?
It is usually the largest unclaimed opportunity on the whole site. Uninsured and underinsured motorist coverage is where a huge share of recoverable money actually sits, and most firms give it one thin paragraph. The clients searching those terms have already been told no by an insurer and research the hardest of anyone, and they hire the firm that showed it understands the coverage. Right now that firm is often not you.
How do we reach clients before the insurance company settles them cheap?
Speed and visibility, because the adjuster is calling within days of the crash with an offer designed to close the case before a lawyer sees it. A firm that ranks for the local crash searches and answers the phone gets the client in that window, before they sign a release they cannot take back. The firms that lose those clients are almost always the ones that were not findable in the first place.
Most of our cases come from referrals. Does SEO change anything?
More than it used to, because a referral is only a name and the client still searches it before dialling. What surfaces at that moment decides whether they call you or the firm above you. Weak profiles lose referred clients silently, since the referral was made and the call simply never came.
Should we separate the clear-fault and disputed-claim pages?
Yes, because they are two different readers in two different moments. Someone fielding a fast offer after a rear-end and someone whose claim the insurer just denied want completely different answers, and a single page that tries to serve both serves neither. Separate, well-built pages let each client find the one written for them, and they rank for far more of the searches that matter.
How long does car accident SEO take to work?
Local and Google Business Profile improvements often move within the first month or two, and lower-competition crash and coverage terms respond early. The crowded car accident lawyer terms every firm is bidding on take longer, usually four to six months before the trend is clear. Any agency promising page one in thirty days is either targeting terms nobody searches or is not being straight with you.
Why is our firm not showing up in the Google map pack?
It is almost never for lack of effort. Most firms fill in the profile, collect reviews and still sit outside the top three, because the map pack runs on signals owners rarely touch: the right primary category, a profile that matches the site, one consistent name and address across the legal directories, and review activity that keeps arriving. We work out which of those is holding you back and fix them in order, since the top three listings take roughly three of every four local clicks.
How do you get our firm named by ChatGPT and AI Overviews?
By making your firm the easiest one for an engine to cite. One unambiguous identity repeated everywhere, a real page for each crash type with the city in the heading, named attorneys with credentials, and answers structured so a model can lift them cleanly. ChatGPT pulls only a few sources per answer and favours clear, credentialed pages, and firms that get cited earn far more clicks than the ones left out. We build for that and check your top client questions in the engines every month.
Do you lock us into a long contract?
No. There is no lock-in and you can leave whenever you want. We would rather earn the next month than hold you to a year of it, and a firm that stays because the cases are coming is worth more to us than one tied to paperwork.
Do you write the legal content yourselves?
We draft, you approve. Nothing reaches a live page without an attorney signing it off, because it is your bar license on the line and your clients reading it.
What does the free audit include?
Where you rank today, what traffic the site is actually pulling, the technical faults holding it back, and a full SEO audit ordered by what will move first. Back with you inside 24 to 48 hours, with nothing owed either way.
Free audit
Find out who owns the car accident searches
Rankings, traffic, the technical issues on your site and a full SEO audit. Back with you in 24 to 48 hours, at no cost.
Get your free auditNo cost, no obligation, no lock-in contract.