Law firm, new build
A brand new website to 104K impressions in its first 3 months, and still climbing.
ProximityRanker
SEO for Divorce Lawyers
Rank for the Divorce and Custody Searches, Not Just the Form Companies
Half your market compares you against a cheap online divorce, half faces a custody fight. We win both searches and the call.
Get your free auditNo cost, no obligation, no lock-in contract.
What it is
What is divorce and family law SEO?
Divorce and family law SEO is the work of making a law firm findable the moment someone searches after a marriage ends, from divorce lawyer near me to a specific search like child custody attorney or high asset divorce lawyer. It covers your Google Business Profile, a page for every matter you handle, the legal directories that rank, and the structure that gets your firm named in ChatGPT and AI Overviews.
- Google Business Profile and the map pack
- Uncontested and amicable divorce
- Contested custody and high-asset cases
- Family matters and process
- Credibility and technical foundation
- AI search visibility and reporting
Recent results
Real numbers from recent work
Real Search Console and Bing screenshots. Practice names stay private, the numbers are untouched.
Psychiatry practice
123K impressions and 550 clicks in 28 days, at an average position of 8.8.
Gastroenterology clinic
1.94M impressions and 10.9K clicks in 3 months, holding an average position of 8.5.
Orthodontic practice
108K impressions and 807 clicks in 28 days, at an average position of 14.5.
Orthodontic practice
366 calls straight from the Business Profile in one month, up 13.3% year on year.
Gastroenterology clinic
175 calls straight from the Business Profile in one month, up 65.4% year on year.
Pain management clinic
48.4K impressions in 28 days at an average position of 10.9.
Gastroenterology clinic
196.8K AI citations across 123 pages, surfaced and cited by AI assistants.
Law firm, new build
A brand new website to 104K impressions in its first 3 months, and still climbing.
Psychiatry practice
123K impressions and 550 clicks in 28 days, at an average position of 8.8.
Gastroenterology clinic
1.94M impressions and 10.9K clicks in 3 months, holding an average position of 8.5.
Orthodontic practice
108K impressions and 807 clicks in 28 days, at an average position of 14.5.
Orthodontic practice
366 calls straight from the Business Profile in one month, up 13.3% year on year.
Gastroenterology clinic
175 calls straight from the Business Profile in one month, up 65.4% year on year.
Pain management clinic
48.4K impressions in 28 days at an average position of 10.9.
Gastroenterology clinic
196.8K AI citations across 123 pages, surfaced and cited by AI assistants.
Uncontested and amicable divorce
Volume, price-led, decided fast- Both spouses mostly agree, and the client wants it done cleanly, quickly and without a courtroom
- Uncontested divorce, legal separation, simple agreements and the high-volume work online services target
- Price, speed and clarity decide it, and the biggest competitor is a website that skips the lawyer entirely
- Wins on Google Business Profile, per-city divorce pages and a page that explains a flat fee plainly
Contested custody and high-asset cases
High conflict, high stakes, decided on trust- The client is frightened, for their children or their finances, and is looking for someone who will fight
- Contested custody, high-asset and business division, spousal support and complex, emotional cases
- Trust and track record decide it, who has handled a case this hard before, not who is fastest or cheapest
- Wins on a real page per matter, written for a parent or spouse making the hardest decision of their life
Most family law sites are built for the easy half, one general divorce page chasing the term every firm is bidding on, while quietly losing the simple cases to an online service anyway. The contested custody and high-asset work, worth many times more and chosen entirely on trust, sits under a single thin page. Those searches are fewer and far less contested, and a page that honestly speaks to a frightened parent wins the client no form and no billboard can. Building that side is usually the fastest unclaimed growth in a family law practice.
What we do
The divorce and family law work, in full
Google Business Profile and the map pack
- Primary category set to Divorce Lawyer, with family law surfaced in services, so you show for both search types
- A profile per attorney and per office where the firm structure supports it
- NAP consistency fixed across legal directories, bar listings and aggregators
- Review strategy handled with care, since family clients are often private about a divorce or custody case
Uncontested and amicable divorce
- A page per matter: uncontested divorce, legal separation, annulment, mediation, simple property agreements
- Per-city divorce pages for the counties and courts where your clients actually file
- Written for someone who wants it over with, and is one click from an online service that skips the lawyer
- A flat-fee or clear-pricing explanation done right, since this is exactly where the online services win
Contested custody and high-asset cases
- A real page per matter: child custody, high-asset division, business valuation, spousal support, relocation
- Content on how contested cases actually work, written for a frightened parent, not a legal directory
- Trust signals surfaced honestly, since a high-conflict client is choosing on who will protect them
- Written for a client making the hardest decision of their life, who will read every word
Family matters and process
- Pages for the matters clients search by name: child support, modifications, prenuptial agreements, adoption
- Court-process and what-to-expect content, the questions every spouse and parent searches before they call
- Community and language pages for the neighbourhoods your family law clients actually search from
- Written so a reader who has opened five other firm sites can tell yours is the one that understands
Credibility and technical foundation
- Bar admission, family law focus and past results surfaced on the page, since these clients look for proof
- Attorney and LegalService schema, with each attorney and office as its own entity
- Author and reviewer attribution on the practice-area pages
- Core Web Vitals, mobile rendering, crawlability and forms that do not leak a potential client's details
AI search visibility and reporting
- Your matter pages structured so ChatGPT and AI Overviews can name your firm when someone asks who to hire
- One consistent firm identity across the web, so AI engines know exactly which family law firm you are
- Calls, forms and booked consultations traced back to the exact search that produced them
- A monthly call on what improved, what is next, and what it means for enquiries
Meet the founder
SEO and AI search, led by the founder himself
I’m Ashikur Rahman. I’ve spent the better part of a decade in SEO, most recently as Partner and SEO Manager at Doctor Rank, a medical and legal SEO agency I helped found. Every plan, every strategy and every client win there ran through me and my team. Proximity Ranker is the next step, my own agency, built the way I’ve always believed this work should be done.
I keep it small on purpose. We stay selective about who we sign and cap how many clients we take on, so nobody ends up with a template pulled from a drawer. We build your strategy around your specialty, your city and your goals. My own background is in law, an LL.B and an LL.M, and that turns out to be a real edge in YMYL niches like medicine and law, where Google and AI reward genuine expertise and trust.
Hire Proximity Ranker and you work with me, not an account manager. I look over every strategy, every author block and every AI search recommendation before it ships. Search has moved past ten blue links. Your next clients are already asking Google AI Overviews, ChatGPT and Perplexity who to trust, and earning a place inside those answers is the work I care about most.
Book a call and you talk to me directly, not an account manager.
How it runs
The first 90 days, from audit to booked consultations
No lock-in contract at any point. If it is not producing consultations you can walk, which is the only honest thing to say about results before we have seen the site.
- Day 0
See who outranks you for divorce searches
Where you rank now, what traffic you are getting, which technical issues are holding the site back, and how you compare against the firms and online services taking your divorce searches. It comes back as a prioritised list, worst problems first. No charge and no obligation.
RankingsTrafficSite issuesSEO auditCompetitor gap - Month 1
Every case type you handle gets a page
The heavy month. Design work where the site needs it, a page written for every matter you handle that does not have one yet, schema for the firm and each attorney, and your Google Business Profile rebuilt from the categories up.
Website designNew pagesSchemaGoogle Business Profile - Month 2
Be the first name AI gives after a divorce
The foundation is built, so now we make the site quotable. We structure your answers so ChatGPT, AI Overviews and Perplexity can lift them cleanly, and we get your firm named the same way everywhere an engine might look.
AI searchStructured answersEntity consistencyCitations - Month 3
See which searches became new clients
This is usually when the earlier months turn into numbers you can see: map pack positions, calls and direction requests on each profile, impressions on the site, and your name appearing inside AI answers. We report on all four.
Map packCalls trackedAI citationsReporting
How do we outrank the big divorce firms?
Usually not on ad spend, which is a fight the biggest firms will always win. What they cannot do is be the local family lawyer who actually handles hard cases, with real reviews, named attorneys and pages written by the person who would sit across from your client rather than a marketing agency. A genuinely good page on one matter in your city can outrank all of them for that search, and enough of those pages will out-earn a bidding war you were never going to win.
Are the contested custody and high-asset pages worth building?
It is usually the largest unclaimed opportunity on the whole site. A contested custody or high-asset case is worth many times a simple uncontested filing, and most firms give those matters one thin page. The clients facing them research the hardest of anyone and hire the firm that shows it understands what is at stake. Right now that firm is often not you, and it does not have to be.
How do we compete with online divorce services?
You beat them on the one thing they cannot offer, a lawyer who protects the client the moment it stops being simple. The winning move is not to ignore them, it is to address the comparison head on, a page that explains plainly when a DIY divorce is fine and when it quietly costs someone their children or their savings. Written by the attorney who would handle the case, it converts the exact client those services are taking.
Our clients are private about their case. How do reviews work?
It is normal in family law, where few people want a public review tied to their divorce or custody fight. You build trust the other ways that matter here anyway: results shared without identifying anyone, a clear family law focus, third-party attorney ratings, and a Google Business Profile that stays active through calls and engagement rather than a wall of named reviews. We plan review strategy around that reality instead of pretending it does not exist.
Should we separate the uncontested and contested pages?
Yes, because they are two different readers in two different states of mind. Someone who wants a clean, amicable divorce and a parent bracing for a custody fight want completely different answers, and a single page that tries to serve both serves neither. Separate, well-built pages let each client find the one written for them, and they rank for far more of the searches that matter.
How long does family law SEO take to work?
Local and Google Business Profile improvements often move within the first month or two, and lower-competition matters respond early. The crowded divorce and custody terms every firm is bidding on take longer, usually four to six months before the trend is clear. Any agency promising page one in thirty days is either targeting terms nobody searches or is not being straight with you.
Why is our firm not showing up in the Google map pack?
It is seldom about effort. Most firms fill in every field, collect reviews and still stay outside the top three, because the map pack runs on signals owners rarely manage: the right primary category, a profile that matches the site, one consistent name and address across the legal directories, and steady review activity. We find which of those is holding you back and fix them in order, since the top three take about three quarters of local clicks.
How do you get our firm named by ChatGPT and AI Overviews?
By making your firm the easiest one to cite. One clear identity repeated everywhere, a real page for each matter you handle with the city in the heading, named attorneys with credentials, and answers structured so a model can quote them directly. ChatGPT uses only a few sources per answer and leans on clear, credentialed pages, and cited firms earn far more clicks than the rest. We build for that and check your key client questions in the engines every month.
Do you lock us into a long contract?
No. There is no lock-in, and leaving is easy if you ever want to. We would rather earn the next month than bind you to a year, and a firm that stays because consultations are booking is worth more than one kept by paperwork.
Do you write the legal content yourselves?
We write the draft and you have the final read. Nothing publishes without an attorney approving it, since family law copy carries real consequences for the people reading it.
What does the free audit include?
Your rankings as they stand, the traffic the site is drawing, the technical issues working against it, and a full SEO audit with the fixes ordered by what pays back soonest. Back to you in 24 to 48 hours, free, with no strings.
Free audit
See where you rank for divorce searches
Rankings, traffic, the technical issues on your site and a full SEO audit. Back with you in 24 to 48 hours, at no cost.
Get your free auditNo cost, no obligation, no lock-in contract.