Law firm, new build
A brand new website to 104K impressions in its first 3 months, and still climbing.
ProximityRanker
SEO for Personal Injury Lawyers
Be the Personal Injury Firm Google Ranks and ChatGPT Recommends
The client with a real case hires whoever they find first. We put your firm ahead of the billboard names and lead directories.
Get your free auditNo cost, no obligation, no lock-in contract.
What it is
What is personal injury SEO?
Personal injury SEO is the work of making your firm the one people find the moment they search after an accident, from personal injury lawyer near me to a specific search like car accident attorney or wrongful death lawyer. It covers your Google Business Profile, a page for every case type you take, the legal directories that rank, and the structure that gets your firm named in ChatGPT and AI Overviews.
- Google Business Profile and the map pack
- Everyday injury and auto claims
- Catastrophic and high-value cases
- Case types and practice areas
- Credibility and technical foundation
- AI search and reporting for the firm
Recent results
Real numbers from recent work
Real Search Console and Bing screenshots. Practice names stay private, the numbers are untouched.
Psychiatry practice
123K impressions and 550 clicks in 28 days, at an average position of 8.8.
Gastroenterology clinic
1.94M impressions and 10.9K clicks in 3 months, holding an average position of 8.5.
Orthodontic practice
108K impressions and 807 clicks in 28 days, at an average position of 14.5.
Orthodontic practice
366 calls straight from the Business Profile in one month, up 13.3% year on year.
Gastroenterology clinic
175 calls straight from the Business Profile in one month, up 65.4% year on year.
Pain management clinic
48.4K impressions in 28 days at an average position of 10.9.
Gastroenterology clinic
196.8K AI citations across 123 pages, surfaced and cited by AI assistants.
Law firm, new build
A brand new website to 104K impressions in its first 3 months, and still climbing.
Psychiatry practice
123K impressions and 550 clicks in 28 days, at an average position of 8.8.
Gastroenterology clinic
1.94M impressions and 10.9K clicks in 3 months, holding an average position of 8.5.
Orthodontic practice
108K impressions and 807 clicks in 28 days, at an average position of 14.5.
Orthodontic practice
366 calls straight from the Business Profile in one month, up 13.3% year on year.
Gastroenterology clinic
175 calls straight from the Business Profile in one month, up 65.4% year on year.
Pain management clinic
48.4K impressions in 28 days at an average position of 10.9.
Gastroenterology clinic
196.8K AI citations across 123 pages, surfaced and cited by AI assistants.
Everyday injury and auto claims
Volume, self searched, decided fast- The client is searching right after a crash and hiring whoever answers first, often within the hour
- Car accidents, slip and falls, soft-tissue claims and the high-volume cases that settle without a trial
- Speed, reviews and a phone that gets answered decide it, not a long comparison of firms
- Wins on Google Business Profile, per-city accident pages and a site that loads and converts on a phone
Catastrophic and high-value cases
Value, reputation, decided slowly- The client, or their family, is searching for something life-changing and choosing carefully
- Wrongful death, traumatic brain injury, spinal cord, medical malpractice and product liability
- You compete with the big litigation firms on track record, past verdicts and who has tried a case like this
- Wins on a real page per injury type, written for someone about to make the most important call of their life
Most injury firms are built for the volume, one giant we-handle-all-accidents site chasing the car accident terms where they will never outspend the billboard firm. The catastrophic cases, the ones worth ten routine claims each, sit under a single thin practice-area page. Those searches are fewer and far less contested, and one honest page on a specific catastrophic injury can outrank firms with a hundred times the ad budget. Picking that side up is usually the fastest unclaimed growth in a personal injury practice.
What we do
What we build to win you personal injury cases
Google Business Profile and the map pack
- Primary category set to Personal Injury Attorney, kept distinct from a general Lawyer listing so you show for the injury searches
- A profile per attorney and per office where the firm structure supports it
- NAP consistency fixed across legal directories, bar listings and aggregators
- Review strategy timed to case resolution, when a client who just got their settlement is glad to write it
Everyday injury and auto claims
- A page per high-volume case type: car accident, truck accident, motorcycle, slip and fall, dog bite
- Per-city accident pages for the places your clients actually crash and get hurt
- Written for someone in pain who needs an answer today, not a firm brochure
- Speed to lead built in: click to call, short forms and a site that works one-handed on a phone
Catastrophic and high-value cases
- A real page per serious injury: wrongful death, traumatic brain injury, spinal cord, burn, amputation
- Medical malpractice and product liability pages for the cases that need a specialist, not a generalist
- Past verdicts and settlements surfaced as proof, since this is what the high-value client is actually checking
- Written for a family making the most important legal decision of their life
Case types and practice areas
- Pages for the claims clients search by name: rideshare accidents, premises liability, on-the-job injury
- Insurance and claims-process content, the questions every injured person searches before they call
- Language and community pages where a large share of your injured clients search in another language
- Written so a reader who has opened five other firm sites can tell yours is the one that knows the case
Credibility and technical foundation
- Bar admission, trial experience and notable results surfaced on the page, since injury clients look for proof
- Attorney and LegalService schema, with each attorney and office as its own entity
- Author and reviewer attribution on the practice-area pages
- Core Web Vitals, mobile rendering, crawlability and forms that do not leak a potential client's details
AI search and reporting for the firm
- Your case-type pages structured so ChatGPT and AI Overviews can name your firm when someone asks who to call
- One consistent firm identity across the web, so AI engines know exactly which injury firm you are
- Calls, forms and signed cases traced back to the exact search that produced them
- A monthly call where you see what moved, what is next, and can ask why
Meet the founder
SEO and AI search, led by the founder himself
I’m Ashikur Rahman. I’ve spent the better part of a decade in SEO, most recently as Partner and SEO Manager at Doctor Rank, a medical and legal SEO agency I helped found. Every plan, every strategy and every client win there ran through me and my team. Proximity Ranker is the next step, my own agency, built the way I’ve always believed this work should be done.
I keep it small on purpose. We stay selective about who we sign and cap how many clients we take on, so nobody ends up with a template pulled from a drawer. We build your strategy around your specialty, your city and your goals. My own background is in law, an LL.B and an LL.M, and that turns out to be a real edge in YMYL niches like medicine and law, where Google and AI reward genuine expertise and trust.
Hire Proximity Ranker and you work with me, not an account manager. I look over every strategy, every author block and every AI search recommendation before it ships. Search has moved past ten blue links. Your next clients are already asking Google AI Overviews, ChatGPT and Perplexity who to trust, and earning a place inside those answers is the work I care about most.
Book a call and you talk to me directly, not an account manager.
How it runs
The first 90 days, from audit to signed cases
No lock-in contract, ever. If the work is not paying off you can walk, which is the only honest promise about results anyone can make before they have seen your firm's site.
- Day 0
See why the billboard firm outranks you
Where you rank now, what traffic you are getting, which technical issues are holding the site back, and how you compare against the firm on the billboard and the lead-gen sites taking your calls. It comes back as a prioritised list, worst problems first. No charge and no obligation.
RankingsTrafficSite issuesSEO auditCompetitor gap - Month 1
Every case type and injury gets a page
The heavy month. Design work where the site needs it, a page written for every case type and injury you handle that does not have one yet, schema for the firm and each attorney, and your Google Business Profile rebuilt from the categories up.
Website designNew pagesSchemaGoogle Business Profile - Month 2
Be the name AI gives for injury claims
The foundation is built, so now we make the site quotable. We structure your answers so ChatGPT, AI Overviews and Perplexity can lift them cleanly, and we get your firm named the same way everywhere an engine might look.
AI searchStructured answersEntity consistencyCitations - Month 3
See which searches became signed cases
This is usually when the earlier months turn into numbers you can see: map pack positions, calls and direction requests on each profile, impressions on the site, and your name appearing inside AI answers. We report on all four.
Map packCalls trackedAI citationsReporting
How do we outrank the big personal injury firms?
Usually not on ad spend, which is a fight the billboard firms will always win. What they cannot do is be the local attorney who actually tries cases like yours, with real reviews, named lawyers and pages written by the person who would handle the case rather than a marketing agency. A genuinely good page on one injury type in your city can outrank all of them for that search, and enough of those pages will out-earn a bidding war you were never going to win.
Why is our firm not showing up in the Google map pack?
It is almost never for lack of effort. Most firms fill out the profile, gather reviews and still stay off the top three, because the map pack is ranked on signals most owners never touch: the right primary category, a profile that matches the site, consistent name and address across the legal directories, and review activity that keeps coming. We audit exactly which of those is holding you back and fix them in order, since the top three listings take roughly three of every four local clicks.
How do you get our firm named by ChatGPT and AI Overviews?
By making your firm the easiest one for an engine to cite. That means one unambiguous identity repeated everywhere, a real page for every case type with the city in the heading, named attorneys with credentials, and answers structured so a model can lift them cleanly. ChatGPT pulls only a few sources per answer and favours clear, structured, credentialed pages, and firms cited in AI results earn far more clicks than the ones left out. We build for that and check your top client questions in the engines every month.
Are the catastrophic-injury pages actually worth building?
It is usually the largest unclaimed opportunity on the whole site. A single wrongful death or brain-injury case can be worth more than a year of routine auto claims, and most firms give those cases one thin paragraph. Those clients research carefully and hire the firm that has shown it wins cases like theirs. Right now that firm is often not you, and it does not have to stay that way.
How do we compete with lead-generation and directory sites?
You beat them on the one thing they cannot offer, an actual attorney who answers and takes the case. Lead-gen sites sell the same click to four firms and directories bury you among a hundred names. A firm with a strong profile, real reviews and a page that answers the exact question an injured person is asking gets the call directly, before it ever becomes a sold lead.
Most of our cases come from referrals. Does SEO still matter?
It matters more than it used to, because the referral is a name and the client still searches it before they call. What they find decides whether they hire you or keep looking. Firms with weak profiles quietly lose referred clients at that step and never learn why, since the referral was made and the call simply never came.
Do you lock us into a long contract?
No. There is no lock-in, and you can leave whenever you want. We would rather earn the next month than trap you in a year of it, and a firm that stays because the work is paying off is worth more to us than one held to a contract. If the results are not there, walking away should be easy.
How long does personal injury SEO take to work?
Local and Google Business Profile improvements often move within the first month or two, and lower-competition case types respond early. The high-value catastrophic terms and the crowded car accident terms take longer, usually four to six months before the trend is clear. Any agency promising page one in thirty days is either targeting terms nobody searches or is not being straight with you.
What does the free audit include?
Your current rankings, your traffic, the technical problems on your website, and a full SEO audit with the fixes ordered by what will move first. We deliver it within 24 to 48 hours, with no cost and no obligation to hire us afterward.
Free audit
See where your personal injury firm actually ranks
Rankings, traffic, the technical issues on your site and a full SEO audit. Back with you in 24 to 48 hours, at no cost.
Get your free auditNo cost, no obligation, no lock-in contract.