Psychiatry practice
123K impressions and 550 clicks in 28 days, at an average position of 8.8.
ProximityRanker
SEO for Sleep Medicine
Sleep Medicine Searches Happen at 2am. Be the Practice That Answers.
These searches come at night, from someone who has not slept properly in months. We build the pages that answer them and rank you.
Get your free auditNo cost, no obligation, no lock-in contract.
What it is
What is sleep medicine SEO?
Sleep medicine SEO is the work of making a sleep practice findable when someone searches for a sleep problem, from sleep doctor near me to a specific search like home sleep apnea test or alternatives to CPAP. It covers your Google Business Profile, a page for each condition and treatment you offer, your sleep study and lab services, and the structure that gets your practice named when someone asks an AI about sleep apnea.
- Google Business Profile and the map pack
- Sleep apnea and diagnosis
- Treatments and CPAP alternatives
- Insomnia and sleep disorders
- Credibility and technical foundation
- AI answers about sleep, and reporting
Recent results
Real numbers from recent work
Real Search Console and Bing screenshots. Practice names stay private, the numbers are untouched.
Gastroenterology clinic
1.94M impressions and 10.9K clicks in 3 months, holding an average position of 8.5.
Orthodontic practice
108K impressions and 807 clicks in 28 days, at an average position of 14.5.
Orthodontic practice
366 calls straight from the Business Profile in one month, up 13.3% year on year.
Gastroenterology clinic
175 calls straight from the Business Profile in one month, up 65.4% year on year.
Pain management clinic
48.4K impressions in 28 days at an average position of 10.9.
Gastroenterology clinic
196.8K AI citations across 123 pages, surfaced and cited by AI assistants.
Law firm, new build
A brand new website to 104K impressions in its first 3 months, and still climbing.
Psychiatry practice
123K impressions and 550 clicks in 28 days, at an average position of 8.8.
Gastroenterology clinic
1.94M impressions and 10.9K clicks in 3 months, holding an average position of 8.5.
Orthodontic practice
108K impressions and 807 clicks in 28 days, at an average position of 14.5.
Orthodontic practice
366 calls straight from the Business Profile in one month, up 13.3% year on year.
Gastroenterology clinic
175 calls straight from the Business Profile in one month, up 65.4% year on year.
Pain management clinic
48.4K impressions in 28 days at an average position of 10.9.
Gastroenterology clinic
196.8K AI citations across 123 pages, surfaced and cited by AI assistants.
Law firm, new build
A brand new website to 104K impressions in its first 3 months, and still climbing.
Sleep apnea and diagnosis
Referred, insurance driven- The search follows a partner's complaint or a doctor's referral, and they want a test
- Snoring, daytime exhaustion and suspected apnea all arrive through this door
- Home sleep test or in-lab study is the question they are actually asking
- Wins on Google Business Profile, per-location pages and fast scheduling
Treatment and CPAP alternatives
Researched, decision led- The search starts weeks after a diagnosis they could not live with the treatment for
- Oral appliances, Inspire and CBT-I for insomnia, often researched for a month
- You compete with device brands and content sites, beatable on real clinical depth
- Wins on a real page per treatment, written for someone who already knows the options
Most sleep sites publish one page on sleep apnea, add a photo of a CPAP machine, and stop there. That page catches the newly referred patient and loses everyone else, the millions who were diagnosed, gave up on CPAP, and are searching right now for an alternative you may already offer. Picking that up is usually the fastest unclaimed growth in a sleep practice.
What we do
Everything we build for your sleep medicine practice
Google Business Profile and the map pack
- Primary category set to Sleep Clinic, with secondary categories matching what you actually offer
- A profile per physician and per lab location where the practice structure supports it
- NAP consistency fixed across health directories, insurance listings and aggregators
- Review strategy timed to the weeks after a treatment finally lets someone sleep
Sleep apnea and diagnosis
- A page per path: home sleep apnea test, in-lab polysomnography, and how you decide between them
- Obstructive and central sleep apnea pages, written for the person searching the symptom
- Snoring and daytime fatigue pages, which is how most apnea searches actually begin
- Pediatric sleep written for the parent searching, a different reader from the adult patient
Treatments and CPAP alternatives
- A real page per treatment: oral appliance therapy, Inspire, CPAP optimization, CBT-I
- Written for the diagnosed patient who could not tolerate CPAP and is looking for another way
- Honest comparison of the options, since this is where device brands win by default
- Cash-pay and insurance paths made clear, because this is where most enquiries stall
Insomnia and sleep disorders
- One page per condition: insomnia, restless legs, narcolepsy, circadian rhythm disorders
- Insomnia written around CBT-I, not just medication, which is what patients are searching for
- Written for someone who knows they sleep badly but has never heard the word apnea
- Structured so each disorder page leads to the right test or treatment path, not a dead end
Credibility and technical foundation
- Board certification in sleep medicine and the referring background surfaced, not buried in a bio
- Physician and MedicalClinic schema, with each physician and lab as its own entity
- Author and medical reviewer attribution on every clinical page
- Core Web Vitals, mobile rendering, crawlability and forms that do not leak patient data
AI answers about sleep, and reporting
- Your condition and treatment pages structured so ChatGPT and AI Overviews can name your practice when someone asks who to see
- One consistent practice identity across the web, so AI engines know exactly which sleep medicine practice you are
- Calls, forms and booked sleep studies traced back to the exact search that produced them
- A monthly call where you see what moved, what is next, and can ask why
Meet the founder
SEO and AI search, led by the founder himself
I’m Ashikur Rahman. I’ve spent the better part of a decade in SEO, most recently as Partner and SEO Manager at Doctor Rank, a medical and legal SEO agency I helped found. Every plan, every strategy and every client win there ran through me and my team. Proximity Ranker is the next step, my own agency, built the way I’ve always believed this work should be done.
I keep it small on purpose. We stay selective about who we sign and cap how many clients we take on, so nobody ends up with a template pulled from a drawer. We build your strategy around your specialty, your city and your goals. My own background is in law, an LL.B and an LL.M, and that turns out to be a real edge in YMYL niches like medicine and law, where Google and AI reward genuine expertise and trust.
Hire Proximity Ranker and you work with me, not an account manager. I look over every strategy, every author block and every AI search recommendation before it ships. Search has moved past ten blue links. Your next clients are already asking Google AI Overviews, ChatGPT and Perplexity who to trust, and earning a place inside those answers is the work I care about most.
Book a call and you talk to me directly, not an account manager.
How it runs
The first 90 days, from audit to booked sleep studies
No lock-in contract. If the studies are not getting booked you can leave, and that is the only promise about results worth making before we have looked at your site.
- Day 0
See why the hospital sleep lab outranks you
Where you rank now, what traffic you are getting, which technical issues are holding the site back, and how you compare against the hospital sleep center and the device brands taking your patients. It comes back as a prioritised list, worst problems first. No charge and no obligation.
RankingsTrafficSite issuesSEO auditCompetitor gap - Month 1
Every condition and treatment gets a page
The heavy month. Design work where the site needs it, a page written for every condition, test and treatment you offer that does not have one yet, schema for the practice and each physician, and your Google Business Profile rebuilt from the categories up.
Website designNew pagesSchemaGoogle Business Profile - Month 2
Be the name AI gives for sleep apnea care
The foundation is built, so now we make the site quotable. We structure your answers so ChatGPT, AI Overviews and Perplexity can lift them cleanly, and we get your practice named the same way everywhere an engine might look.
AI searchStructured answersEntity consistencyCitations - Month 3
See which searches became booked studies
This is usually when the earlier months turn into numbers you can see: map pack positions, calls and direction requests on each profile, impressions on the site, and your name appearing inside AI answers. We report on all four.
Map packCalls trackedAI citationsReporting
How do we outrank the hospital sleep center?
Usually not on the broadest terms, and you should not spend your budget trying. A hospital domain carries authority you cannot buy. What it cannot do is publish a genuinely good page on one treatment and keep it current, because that content has to clear a committee. A real page on oral appliance therapy in your city can outrank all of them for that search, and enough of those pages will out-earn one fight you were never going to win.
Are CPAP-alternative pages actually worth building?
It is usually the largest unclaimed opportunity on the whole site. A huge share of diagnosed patients cannot tolerate CPAP and spend months searching for another option, and most sleep sites never build a page for oral appliances or Inspire. Those patients are already diagnosed and ready to act, so a page that honestly walks through the alternatives converts far better than one more page about apnea itself.
Should we explain home sleep tests versus in-lab studies on the site?
Yes, because that is the exact question a referred patient is searching. Someone told they might have apnea wants to know whether they can test at home or need to spend a night in a lab, what each involves and what insurance covers. A page that answers it plainly earns the booking, and it filters the calls your front desk would otherwise spend explaining the same thing.
A lot of our patients come from referrals. Does SEO change anything?
It matters more than it used to, because the referral is a name and the patient still searches it. What they find decides whether they book with you or ask their doctor for somewhere else. Practices with weak profiles quietly lose referred patients at that step and never learn why, since the referral was made and the study simply never happened.
Can we rank for insomnia, or is that all owned by the big content sites?
You will not beat the content sites on the broad insomnia term, and you should not try. What they cannot do is offer CBT-I from a real clinician in your city. Pages built around what you actually treat, insomnia with behavioral therapy rather than another sleeping-pill article, reach the patient who wants a local expert instead of a web page, which is exactly who is worth having.
How long does sleep medicine SEO take to work?
Local and Google Business Profile improvements often move within the first month or two, and apnea and home-sleep-test searches respond early because intent is high. Competitive treatment terms take longer, usually four to six months before the trend is clear. Any agency promising page one in thirty days is either targeting terms nobody searches or is not being straight with you.
Why is our practice not showing up in the Google map pack?
It is seldom about effort. Sleep practices fill in every field, gather reviews and still miss the top three, because the map pack rewards signals owners rarely manage: the right primary category, a profile that matches the site, one consistent name and address across the health directories, and a listing that stays active. We find which is holding you back and fix them in order, since the top three take about three quarters of local clicks.
How do you get our practice named by ChatGPT and AI Overviews?
By making your practice the easiest one to cite. One clear identity repeated everywhere, a real page for each condition and treatment with the city in the heading, named sleep physicians with credentials, and answers structured so a model can quote them directly. ChatGPT uses only a few sources per answer and leans on clear, credentialed pages, and cited practices earn far more clicks than the rest. We build for that and check your key patient questions in the engines every month.
Do you lock us into a long contract?
No. There is no lock-in, and leaving is easy if you ever want to. We would rather earn the next month than bind you to a year, and a practice that stays because studies are booking is worth more than one kept by paperwork.
Do you write the clinical content yourselves?
We draft it and you review it. Nothing clinical goes live on a sleep practice's site without a physician signing off. It is your license and your patients, so the final read is always yours.
What does the free audit include?
Your rankings as they stand, the traffic the site is drawing, the technical issues holding it back, and a full SEO audit with the fixes ordered by what pays back soonest. Back to you in 24 to 48 hours, free, with no strings.
Free audit
See where your sleep medicine practice ranks
Rankings, traffic, the technical issues on your site and a full SEO audit. Back with you in 24 to 48 hours, at no cost.
Get your free auditNo cost, no obligation, no lock-in contract.